2~10() . We really call Tropical Smoothie Cafe a street corner business. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. What are some of your interests outside of work? Always number one, what I am focused on, is unit-level economics for our Franchise Owners. we dont want to go to Manhattan and open 30 locations. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Any plans for celebrations and promotions around the quarter-century mark? We want to capture both the head and the heart of our consumers. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. And its the high quality food. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC And they want what they want when they want it, and thats usually right now. Maybe you made somebodys day just 1 percent better; you still had a positive impact. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Day-to-day I would say my favorite is the Avocolada Smoothie. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. charles watson tropical smoothie cafe. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC He is a general assignment reporter and has covered a range . Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. A veteran hospitality professional . It is for information purposes only. NET WORTH * LIQUID CAPITAL/CASH . Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the . Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? Our annual tactics are focused around delivering those results.". Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Jan 2010 - Nov 20155 years 11 months. Total investment for a new cafe opening ranges between $246,500 and $580,500. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Youre paying for a premium product. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Its the high quality ingredients. We gathered that feedback and used it to set goals and action plans for the company. I think the world would be a little bit of a better place if we all kept that in mind. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Passion is key in everything. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. It's tropic time. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. CEO Charles Watson, . There are currently 913 franchised locations and 1 company-owned restaurant. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. 185 Industrial Pkwy, Site H. Branchburg. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Find restaurant equipment and suppliers. Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. So whats your own personal favorite smoothie? Your results may differ. In 2018, when I was named CEO, we had more than 720 locations open nationwide. Occhiogrosso:What was your plan for the first 90 days? 1117 Perimeter Center West, Suite W200 If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Were any of the franchisees reluctant to follow the system or embrace a new direction? cincinnati fence company llc SERVICE. I try to pass along that spirit and advice to others. webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. Well see, I may have to bring that one back. Chipotle chicken flatbread. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". "We were in a good place! Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Our consumers really like our food. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase.
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